Racks on Racks on Racks

Project in a nutshell: Former Gap Flagship at Hollywood & Highland (Times Square of LA) was taken over and transformed into a pop up for Universal/Interscope Artist Merchandise. Racks of merch for names like The Rolling Stones, The 1975, Lady Gaga, Guns & Roses, Imagine Dragons & more. A big retail space that sold gear, hosted weekly events, signings and performances by popular artists like X Ambassadors, K. Flay, DJ Goldroom & Alex Aiono.

(Press Release)

This project was a beast but we had fun. Partnered with a former client who recently bootstrapped his own agency and nailed this deal with Universal/Interscope. We were happy to get the the call but right after Turkey Day our guy dialed us and said, remember me? I remember you and you guys really helped us on previous project, can you do this? If so, throw your chin strap on! Needless to say, we said absolutely and hit the ground running. We went hard for a little over month and grinded this thing out. It stretched us and without a doubt tested our patience and perseverance. All in all, we were able to help a lot of people stack some cash leading in to the holidays, help a friend run a successful program and grow our business. December is usually when things start slowing but this year was a little different. One of our largest projects came at a crazy time but when the dust settled, we didn't mind!

Check out some shots from the Pop Up Experience: